Easy…… attractive…… small footprint…….Over several years, I have tried storing my Anova in a drawer, on a shelf, on the counter, in a cupboard, etc. It’s never convenient. It’s just plain hard to store. This sits out of the way in the corner of my counter, until I need it. The black & brushed steel look fits in perfectly with kitchen appliances. It takes up less space standing than it does laying down. The cord is managed neatly behind it. And I don’t have to dig through drawers looking for it. I love it!!!